These proven techniques will help you get more fans and likes…
Today, building a strong Facebook presence is essential for strengthening your brand and marketing your services as a photographer. With more than a billion monthly active users, a Facebook page is one of the best ways to share your work and promote to potential clients online.
It’s easy to get started. You can have your new Facebook page up and running in about ten minutes. Follow the guide below:
Create a Facebook Page
Login to Facebook to create a Facebook Page. You’ll start by selecting the type of page you want to create.
Which type of Facebook page should you create? If you have a retail studio or storefront where you photograph clients, you might select Local Business or Place. The benefit is that people will be able to “check in” on Facebook when they are at your studio. For privacy reasons, this is not recommended if you work from home.
If you have a focus on services or products for photographers, like selling actions or presets or eBooks, you might select Brand or Product.
If you shoot on location and work from home as an independent photographer you might choose Artist, Band or Public Figure.
Continue by filling out a basic profile, including a description of your business and a link to your website, if you have one. Don’t get too hung up on details here, you can always build up and edit your profile later.
For example, OnGoingPro’s Facebook Page description simply reads: “Industry resources, interviews, events, and career advice for aspiring and ongoing photography pros.”
Save your page and continue to make some improvements.
Improve Your Facebook Page
Once your Facebook Page has been created, it’s important to improve it with photos and content to give your page an authentic look and a clear purpose.
Upload a Profile Photo
Your profile photo is the main photo representing your page. Upload a square image at least 180 x 180 pixels. for your profile photo.
You may decide to use a personal portrait or a logo as your profile photo. It’s up to you, but putting a real face on your business is a great way to connect emotionally with your customers.
Upload a Cover Photo
Your cover photo is the large banner that displays at the top of all Facebook profiles and pages. It will display at 851 x 315 pixels. There are many different ways you can use your Facebook cover photo to market your business:
- Post a photo of your studio
- Share a photo of yourself, working behind the scenes
- Feature one of the best examples of your photography work
- Upload a collage of your photography work
Once your main photos are uploaded, it’s time to start building content.
Post Relevant Content
It’s important to fill your page with some content before you start sharing it. Visitors will be unlikely to “Like” your page without knowing what you’re about. Upload some of your best photography work, and then ask your friends to “Like” your page:
Keep up on your page in order to build a momentum of engagement. Share behind-the-scenes photos. Show off your prints and albums. Post photography tips and articles.
Share who you are and what you have to offer and remember to engage with your growing audience by responding to comments and questions on your page.
