So you’ve created your Facebook page and uploaded a beautiful cover photo and profile pic. Now what? To get more Facebook fans with loads of engagement, you’ll need to post great content regularly.
Here are seven great social media content ideas just for photographers.
1. Post your polished photos
Your own photography is the most important content you’ll post to your Facebook page. Post your best work to your page often to demonstrate your photography skills and specialties.
Avoid slamming your fans with your entire photography portfolio all at once. Instead, post your best photos to your Facebook page one by one, so each one can be seen and appreciated individually.
2. Upload behind-the-scenes photos
Fans love to see what’s going on behind the scenes. Whenever you’re on a shoot, in a studio or on location, snap a couple photos of your team at work and share it on social media. This helps add a personal touch to your Facebook page, while also sharing insight into how you shoot.
3. Share photography tips & tricks
Remember that many of your fans will be fellow photographers who admire your work. Share your best photography tips and tricks to keep them coming back to your page for more. You can share useful 3rd-party content as well. Check out Pict.ly for a daily curated feed of the best photography content from around the web—great for sharing with your photography fans.
Consider your specific audience, too. If you’re a wedding photographer, share posing tips for brides. If you’re a portrait photographer, talk about what to wear to your shoot. This type of content is useful and valuable to your audience.
4. Take advantage of popular #hashtags
Particularly popular on Twitter and Instagram, hashtags are a great way to link related content together. They help others discover your stuff. Popular hashtags include #BehindTheScenes and #BehindTheLens, along with equipment like #Canon and #Nikon. Pay attention to popular hashtags and make use of them when possible.
5. Cross-post from your other networks
Do you post regularly to Instagram, 500px, Flickr, and other photo feeds? Take advantage of the ability to cross-post your content back to Facebook. Sharing from other networks helps spread the word about you elsewhere on the web. Your most loyal Facebook fans will see your latest Instagram photo and follow you there, too.
6. Share your inspiration
Maybe it’s an inspirational quote from a famous photographer. Maybe it’s a beautiful photo from another photographer your admire. Whatever inspires you is worthy of sharing with your audience. Sharing the work of others shows you have an interest in photography beyond yourself, and it will add some variety and contrast to your own Facebook page. Please share responsibly: always ask permission and credit artists’ work.
7. Offer freebies and discounts
A print giveaway is a great way to show appreciation to your audience while rousing excitement about your photography. You can also offer downloadables, like featured photo wallpapers, or actions and presets. If your services are for hire, offer specials and discounts to get more bookings. Just be sure you follow Facebook’s guidelines for promotions and giveaways.
Do you have any more ideas for great photography-related content on Facebook? Share in the comments below.
