With more than a billion monthly active users, a Facebook page…
If you want more likes and fans on your Facebook page, you have to put some work into it. Here are some essentials for improving your Facebook following.
1. Post great content regularly
It’s not enough to post a photo now and then. To build a strong photography following you have to post regularly. On average, you should aim to post 1-3 pieces of quality content every day. This way you’ll stay on your fans’ radar without swamping their newsfeeds.
2. Always respond to your fans
It’s so important to respond to each and every comment you receive—unless you’re Brandon Stanton and your comments are in the thousands!
Aside from the common courtesy of thanking your fans for their comments or likes, it’s also an opportunity for you to join the conversation, keep it going, and give a voice to your own brand. The more engagement you get on a Facebook post, the further it will reach.
3. Prompt your audience
It’s easy to prompt your audience with questions in your posts. Ask for opinions about everything from style and techniques to equipment.
Travel photographer Kate Siobhan recently asked her Facebook audience to choose between a color or black and white version of a photo. Nearly 100 comments followed. Questions show your fans that you value their opinion and also encourage viewers to jump in and get involved.
4. Interact with other pages
Did you know you can switch over to your page’s identity on Facebook and interact with other pages as your brand?
Get involved with similar photography pages. You can like and comment just like any other fan. It’s a great way to engage with fans who might also take interest in your own work. Consider contacting similar photography page owners and working out a cross-promotion. You can start by working with ongoingpro.com. We love to share our fans’ work on our Facebook page.
5. Get support from your friends
When you first started your Facebook page, you may have sent invites to all of your friends. Avoid doing this multiple times as it can come across as spammy. Instead, share your own page’s content on your personal profile. Your friends will see your great content and your Facebook page.
6. Boost posts
For as little as one dollar, you can boost any of your Facebook posts. This promotes your post to a wider audience, which increases your reach and the potential for more likes and new fans.
Experiment with boosting your very best posts, within your own budget. Enjoy watching your Facebook insights soar.
Do you have more ideas for photographers who’d like to improve their Facebook page? Let’s hear your suggestions in the comments below.
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